https://venuslab.ai/en/academy/ Revenue management, cost control and automation for independent hotels. en-GB Fri, 21 Aug 2026 00:00:00 GMT https://venuslab.ai/en/academy/management-accounting-as-a-condition-for-credit-what-changes-for-italian-hotels-in-2026/ https://venuslab.ai/en/academy/management-accounting-as-a-condition-for-credit-what-changes-for-italian-hotels-in-2026/ The hotelier arrives at the bank with the last two sets of accounts and the builder’s quote. Across the table the request is a different one: the month-by-month cash budget, the forecast of receipts and outgoings. Not yesterday’s numbers — tomorrow’s. Fri, 21 Aug 2026 00:00:00 GMT Cost Control Pasquale Ascione https://venuslab.ai/en/academy/what-can-actually-be-automated-in-a-hotel/ https://venuslab.ai/en/academy/what-can-actually-be-automated-in-a-hotel/ Supplier catalogues answer "everything", and every line comes with a saving attached. The useful question is a different one: which automations, tested on real properties over long periods, have actually reduced work rather than moving it somewhere else? Wed, 05 Aug 2026 00:00:00 GMT Automation Pasquale Ascione https://venuslab.ai/en/academy/the-controller-in-a-hotel-what-the-job-actually-is-and-who-does-it-when-there-isnt-one/ https://venuslab.ai/en/academy/the-controller-in-a-hotel-what-the-job-actually-is-and-who-does-it-when-there-isnt-one/ An independent hotelier has more data than ever before, yet the simplest question — how much did I really make on rooms last month, and why — goes unanswered until the following spring. What is missing is almost never the data. It is someone whose job is to turn it into decisions. Sun, 02 Aug 2026 00:00:00 GMT Cost Control Pasquale Ascione https://venuslab.ai/en/academy/hotel-management-accounting-which-systems-exist-and-which-is-worth-it/ https://venuslab.ai/en/academy/hotel-management-accounting-which-systems-exist-and-which-is-worth-it/ Every spring the hotelier receives a document stating, with impeccable precision, that the year closed with an eighty-thousand-euro profit. The figure is correct. It answers none of the questions that matter. Sat, 25 Jul 2026 00:00:00 GMT Cost Control Pasquale Ascione https://venuslab.ai/en/academy/the-cost-of-improvising-when-a-hotel-boom-attracts-people-who-cannot-run-a-hotel/ https://venuslab.ai/en/academy/the-cost-of-improvising-when-a-hotel-boom-attracts-people-who-cannot-run-a-hotel/ The Italian accommodation market is having one of its best seasons in a decade. A favourable cycle does something insidious, though: it hides the difference between a hotel that is well run and a hotel that is merely full. Mon, 20 Jul 2026 00:00:00 GMT Hotel Management Pasquale Ascione https://venuslab.ai/en/academy/having-different-prices-is-not-the-same-as-revenue-management/ https://venuslab.ai/en/academy/having-different-prices-is-not-the-same-as-revenue-management/ Almost every property now charges different rates in different periods. On a booking calendar that looks like dynamic pricing. This is where the most widespread misunderstanding in Italian hospitality hides. Fri, 17 Jul 2026 00:00:00 GMT Revenue Management Pasquale Ascione https://venuslab.ai/en/academy/selling-more-and-earning-less-the-management-accounting-independent-hotels-lack/ https://venuslab.ai/en/academy/selling-more-and-earning-less-the-management-accounting-independent-hotels-lack/ How can you sell more rooms than last year, at higher rates, and end up with less margin? It looks like an accounting question. It is really a question of method — and the statutory accounts were never built to answer it. Tue, 14 Jul 2026 00:00:00 GMT Cost Control Pasquale Ascione https://venuslab.ai/en/academy/hotel-access-control-a-comparative-guide-to-choosing/ https://venuslab.ai/en/academy/hotel-access-control-a-comparative-guide-to-choosing/ How a guest opens their bedroom door was long treated as a plumbing detail. That reading no longer holds: the credential touches security, first impressions, labour cost and data protection all at once. Thu, 09 Jul 2026 00:00:00 GMT Automation Pasquale Ascione https://venuslab.ai/en/academy/self-check-in-and-automated-arrivals-what-italian-law-allows/ https://venuslab.ai/en/academy/self-check-in-and-automated-arrivals-what-italian-law-allows/ Automating check-in is one of the most sought-after ways to contain staff costs. It is also one of the areas where the legal framework has caused most uncertainty — until the Council of State ruling of November 2025 drew the line. Mon, 06 Jul 2026 00:00:00 GMT Automation Pasquale Ascione https://venuslab.ai/en/academy/groups-in-hotels-discount-or-surcharge/ https://venuslab.ai/en/academy/groups-in-hotels-discount-or-surcharge/ Hoteliers regularly work with tour operators or field quote requests from sports clubs and other organisations, and have to decide what rate to give a group. The obvious move is a deep discount — and it is often the wrong one. Tue, 04 Feb 2025 00:00:00 GMT Revenue Management Pasquale Ascione https://venuslab.ai/en/academy/there-are-no-excuses-for-not-adopting-revenue-management/ https://venuslab.ai/en/academy/there-are-no-excuses-for-not-adopting-revenue-management/ Revenue management is an advanced approach to flexible pricing aimed at maximising revenue. Originally developed by the airlines, it is now an established standard in hospitality — and it need not be complicated. Sat, 28 Sep 2024 00:00:00 GMT Revenue Management Pasquale Ascione https://venuslab.ai/en/academy/hotels-with-or-without-a-restaurant-comparing-business-models/ https://venuslab.ai/en/academy/hotels-with-or-without-a-restaurant-comparing-business-models/ Rising staff costs and the difficulty of finding qualified people are pushing many hoteliers to close the in-house restaurant and move to a B&B model. It can be a winning strategy — or a risk, depending on a handful of decisive factors. Tue, 24 Sep 2024 00:00:00 GMT Hotel Management Pasquale Ascione https://venuslab.ai/en/academy/otas-as-your-main-marketing-strategy/ https://venuslab.ai/en/academy/otas-as-your-main-marketing-strategy/ OTAs are now a cornerstone of tourism, and opinions about them run hot. Whatever you make of them, they are an unavoidable tool in the modern hotel landscape — and the commission is not only an acquisition cost. Sun, 22 Sep 2024 00:00:00 GMT Automation Pasquale Ascione