Academy
How a rate gets decided: the demand in front of you, what everyone else is doing, the pace at which bookings come in, and the moment it pays to change your mind. No magic formulas — the criteria behind the choice, and the mistakes that cost more than they look.
Hotel revenue management software: the four routes
3 articles
Almost every property now charges different rates in different periods. On a booking calendar that looks like dynamic pricing. This is where the most widespread misunderstanding in Italian hospitality hides.
Hoteliers regularly work with tour operators or field quote requests from sports clubs and other organisations, and have to decide what rate to give a group. The obvious move is a deep discount — and it is often the wrong one.
Revenue management is an advanced approach to flexible pricing aimed at maximising revenue. Originally developed by the airlines, it is now an established standard in hospitality — and it need not be complicated.